Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation.

Color Wow is a product line designed for color treated hair that targets “pain points.” With over 50 major beauty awards, countless celebrity endorsements, and creative team led by Chris Appleton, Color Wow is the mist recognized brand for color treated hair. The vast majority of salon clients receive color services, so the demand for Color Wow’s complete color support system is huge!